Understanding tourism marketing has come to be critical in expert scenario of today. As the market is consolidating, the role of marketing as a driving force in a company exertion is also being recognized. With growing competition, organisations in tourism company have no selection but to engage in organised marketing. A expert coming to marketing always helps, whether it is on the tour operators' end or at destinations. Guides, escorts, restaurants, hotels, transporters, shops etc intimately compete and have to out-market one other to stay ahead. A allowable tourism marketing strategy at national level needs close cooperation in the middle of the government, tourism industry and the local population.
Evolution of Marketing
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Marketing as a idea has evolved in the last 30 years. Improvement of marketing and contemporary company practices has three stages: production Era, Sales Era and Marketing Era. Marketing era arrived when organisations began to produce what they could sell rather than trying to sell what they produced. While planning and designing a product, consumers' needs, tastes and satisfaction are considered. Growth of competition prompted organisations to frame new marketing techniques.
Changing tourism trends also demanded a new approach. The emergence of long haul tourist created the need for marketing study which took into catalogue market trends, buyer behavior and ascertained course to make products which satisfied the users of tourism products. Gradual collective and economic Improvement culminated in segmentation of mass market into specialized target markets. Tackling these markets needed new coming and insight of tourism marketing.
Selling and Marketing
Selling and Marketing are two dissimilar concepts. Selling concentrates on the needs of the wholesaler while marketing concentrates on the requirements of the buyer. A marketing oriented organisation focuses on buyer needs and earns profits through buyer satisfaction. Many organizations in tourism sector are stock oriented. They stress on the ready services of products but ignore consumers' needs or attitudes. A marketing oriented tourist organisation takes totally dissimilar approach.
Business Philosophy
A marketing oriented company doctrine keeps buyer needs at centre-stage of all activities. An organisation could offer ability tourism products but if it lacks supporting infrastructure, it would have no takers. A tourist organisation needs to look after the needs like accessibility, accommodation, freedom and entertainment facilities. Tourists have their own needs, preferences and tastes, and these have to be taken into catalogue while developing a stock for them.
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